Dr PRATHIBHA RAJ M S
MBA, MCom, MPhil, PhD
ASSOCIATE PROFESSOR
MBA, MCom, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Factors Affecting Organic Farming Cultivation and Their Role in Achieving Sustainable Development Goals (SDG) | journal of lifestyle and SDG Review / 5 / 1 / 1 - 23 | 2965-730X | 13-Dec-2024 |
| 2 | Study On Testing The Stationarity And Co-Integration Among The Sectoral Indices Of National Stock Exchange Of India | International Journal of Mechanical Engineering and Technology (IJMET / 9 / 7 / 505 - 515 | 0976-6340 | 07-Jul-2018 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | AI's Transformative Impact on Finance, Auditing, and Investment | PRATHIBHA RAJ M S ,DHANYA K A,SHIKHA MALHOTRA,PRIYAKRUSHNA MOHANTY | 979-833730131-0, 979-833730129-7 | / |
| 2 | Meaningful Tourism: Strategies and Future Development | PRATHIBHA RAJ M S (3190) | 978-1-83797-838-0 | / |
| 3 | Machine Learning and Modeling Techniques in Financial Data Science | DHANYA K A,SHIKHA MALHOTRA,PRATHIBHA RAJ M S ,PRIYAKRUSHNA MOHANTY,HAOJUN CHEN | 9798369381861 | / |
| 4 | ICT as a Driver of Women?s Social and Economic Empowerment | ANAND PATIL,PRATHIBHA RAJ M S ,ROSHNA THOMAS,BIDISHA SARKAR,PANKAJ DHAUNDIYAL,SANA MOID | 9781668461181 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | 4th World Conference on Management, Business, and Finance | Conference | titled? Streaming Dominance and Economic Signals: An Empirical Analysis on Netflix?s Stock Market Performance? | Presenter) | 4th World Conference on Management, Business, and FinanceDubai, UAE | 12/12/2025 |
| 2 | Two Day National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF - 2025) | Conference | How do women entrepreneurs mediate change for sustainable medical tourism? Toward an inclusive, gender-responsive model | Presenter) | Jain University (Deemed to be University) CMS Business SchoolBangalore | 18/06/2025 |
| 3 | International Conference On Technology Disruption In Business And Tourism: Decisive Strategies | Conference | Participant) | Christ UniversityBangalore | 24/01/2025 | |
| 4 | Fostering Innovations & Trends: Role of Academia & Industry (FIT-RAI 2025) | Conference | Effect of changes in the economy on the Investment Habits of Generation Y and Generation Z | Presenter) | The Tamilnadu Dr. Ambedkar Law Universiitychennai | 03/01/2025 |
| 5 | Industry 5.0 Global Competitiveness | Conference | Financial Management Strategies for MSME's during industry 5.0 to remain globally competent | Presenter) | K S Rangaswamy , School of Commerce and MSME TechnnologyTirugencode | 27/09/2024 |
| 6 | International Conference on Business Dynamics and Sustainiable development 5.0 | Conference | Robo Advisers and Sustainable Finance: Evaluating Factors affecting willingness to adopt AI Driving Financial Advisors | Presenter) | St. Joseph's UniversityBangalore | 14/03/2024 |
| 7 | International Conference on Contemporary issues in management | Conference | Study Of "Market Dynamics In Crisis: Unravelling The Impact Of International Shocks On India's Banking And Corporate Sectors | Presenter) | International School of Management Excellent ISMEBangalore | 23/02/2024 |
| 8 | 6th International Conference- COVID-19:IMPLICATIONS FOR BUSINESS | Conference | International Trade Flows And Exchange Rate Volatility Of Inr | Presenter) | St. Aloysius College- Post Graduate Department Of Business AdministrationMangalore | 08/06/2022 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Predictive Financial Modeling for Startups: Assessing Revenue & Profitability in the First Five Years | Faculty Expert Talk | 13/11/2024 | Dayananda Sagar Academy Of Technology And Management |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Snap safe micro plastic cutting device | PRATHIBHA RAJ M S ,DR. SAHANA MADAN,DR. HEMANTH KUMAR,VARANASI RAHUL,RAKESH NAGARAJ,SAI RAMAKANTH TALLAPRAGADA,DR VIDYA KULOTHUNGAN ,SAI RAMAKANTH THALLAPRAGADA,DR. VIDYA KULOTHUNGAN | 01-Aug-2025 |
| 2 | Autonomous Governance Enhancement System (AGES): Leveraging Al for Comprehensive Board Governance Optimization | PRATHIBHA RAJ M S ,DR. MURALIDHAR L.B.,JAYALAKSHMI K U,DR. DIVYALAKSHMI,DR. SHEETHAL V HUKKERI,DR. KIRAN R KUBASAGOUDAR,DR. K. NETHRAVATHI,ASHWINI | 26-Dec-2024 |
| 3 | DYNAMIC GOVERNANCE MATRIX FOR DECISION MAKING OPTIMISATION | PRATHIBHA RAJ M S ,DR. MURALIDHAR L.B.,DR. NETHRAVATHI K,TEJASWINI S,DR. SHRUTHI MISHRA,VINUTHA N V,VARNASI RAHUL,DR. RAJI RANJAN | 14-Dec-2024 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | University Roundtable on FinTech and Al in Finance | CFA INSTITUTE, CFA INSTITUTE | National | Participant | 29/11/2025 |
| 2 | Predictive Financial Modeling and Valuation for Startups? | Learning and Development Cell - BRC Campus - Christ University - SCHOOL OF BUSINESS AND MGT, | Regional | Invited Resource Person/Trainer | 28/11/2025 |
| 3 | EMPOWERING EDUCATORS BY BUILDING THEIR EXPERTISE IN SECURITIES MARKET | NATIONAL INSTITUTE OF SECURITIES MARKET - NISM, NATIONAL INSTITUTE OF SECURITIES MARKET - NISM | National | Participant | 26/05/2025 |
| 4 | FACIULTY DEVELOPMENT PROGRAM 2025 | HRDC, | Institutional | Participant & Presenter | 19/05/2025 |
| 5 | Transformative Teaching Toolkit for Management Educators | Christ University - SCHOOL OF BUSINESS AND MGT, | Institutional | Participant | 13/11/2024 |
| 6 | Advanced Portfolio and Crude Oil Market Analysis Using Bloomberg | Christ University - SCHOOL OF BUSINESS AND MGT, | Institutional | Participant | 05/10/2024 |
| 7 | PYTHON MASTERY FROM FUNDAMENTALS TO GUI PROJECTS | INSPIRE SOFTECH SOLUTIONS, INSPIRE SOFTECH SOLUTIONS | National | Participant | 30/09/2024 |
| 8 | ENHANCING RESEARCH ACTIVITIES IN HIGHER EDUCATION | Christ University - SCHOOL OF BUSINESS AND MGT, | Participant | 28/09/2024 | |
| 9 | 30M TRAINING | CCD Christ University, | Institutional | Participant | 25/09/2024 |
| 10 | Investment Banking: Financial Analysis and Valuation | COURSERA, illinios | International | Participant & Presenter | 03/07/2024 |
| 11 | OBT | Christ University - SCHOOL OF BUSINESS AND MGT, | Institutional | Participant | 22/09/2023 |
| 12 | FDP 1 2023 | Christ University - CEDBEC & IQAC, | Institutional | Participant | 26/06/2023 |
| 13 | 30M TRAINING | CHRIST UNIVERSITY- BGR CAMPUS, | Institutional | Participant | 02/02/2023 |
| 14 | MIND OVER MARKET | THE TRADING MINDS, THE TRADING MINDS | National | Participant | 09/12/2022 |
| 15 | Curriculum Design and Revision with specific focus on OBE | STAFF DEVELOPMENT COLLEGE, | Institutional | Participant | 05/12/2022 |
| 16 | MANAGEMENT DEVELOPMENT PROGRAM | SCMS Cochin School of Business, | Institutional | Participant | 23/07/2022 |
| 17 | FDP i | Christ University - CEDBEC & IQAC, | Institutional | Participant | 06/07/2022 |
| 18 | QUALITY IMPROVEMENT PROGRAM | CHRIST UNIVERSITY- BGR CAMPUS, | Institutional | Participant | 30/05/2022 |
| 19 | OFFLINE ORIENTATION PROGRAM | Academic Staff College, | Institutional | Participant | 07/12/2021 |
| 20 | Financial Modelling and Valuation | SCMS Cochin School of Business, | Regional | Participant | 27/09/2021 |
| 21 | FDP i | CEDBEC & HRDC, | Institutional | Participant | 16/06/2021 |
| 22 | RESEARCH AND PUBLICATION -PERSONALITY DEVELOPMENT PROGRAM | CHRIST UNIVERSITY - CENTER FOR RESEARCH, | Institutional | Participant | 07/06/2021 |
| 23 | ORIENTATION PROGRAM | STAFF DEVELOPMENT COLLEGE, | Participant | 03/05/2021 | |
| 24 | QUALITY IMPROVEMENT PROGRAM | STAFF DEVELOPMENT COLLEGE, | Participant | 03/03/2021 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Prathibha Puraskara | Recognition by Bobbarakamme Seva Samiti for completion of Phd. - Cash Prize and Certificate | BOBBAKAMME SEVA SAMITI | 18 December 2022 |
| 2 | Best Paper Award | NAAC Sponsored National Conference | SURANA COLLEGE | 04 September 2015 |